Shopper Economy D1C New York Times bestselling author

New York Times bestselling author of Linchpin"I'd rather hire someone who has studied [Peters'] writings than someone who has an MBA" Matthew Kelly

This superbly illustrated volume takes readers on a journey through the latest trends and tendencies in the world of fonts and typographic design

excerpted from naturalist Robert Cushman Murphy's Logbook for Grace

SELLING POINTS: - Investigates the important role of green public spaces within the community

Shopper Economy D1C New York Times bestselling authorGET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content price comparisons, reviews, and even online inventory data and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and