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flesh and trauma
à partir de l'art et du design
NICOLAS VALOIS
creatives from Africa
Brand Identification Manuals for Coca-Cola rvb books flesh and traumaCompiled from archival documents spanning 196979, Brand Identification Manuals for Coca Cola explores a period in the companys branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca Cola Arden Square, which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and
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