Zag: The Number One Strategy of High-Performance Brands Estado del Libro::Bueno o leitor irá descobrir como

o leitor irá descobrir como aquele aprendiz de escritor conviveu com Neruda

Encuadernación: rústica con solapas marqués de Valmar

Novela emotiva y melancólica sobre la pérdida de la memoria

desobedeciendo las advertencias de su madre

Zag: The Number One Strategy of High-Performance Brands Estado del Libro::Bueno o leitor irá descobrir comoLibro Usado, Tapa Blanda. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation