Branding Fiction Ness ” In a world devoid

” In a world devoid of promise—where history seems dislocated and the future uncertain—Magma questions the capacity of artistic forms to anticipate the world to come

and backgrounds and ultimately tries to be the champion of the Paintings League

In Wallpaper*'s own words: ‘December is all about party throwing and party going

culturels et de représentation

Branding Fiction Ness ” In a world devoidBranding Fiction started with a simple question: why do some names and logos feel like theyve always been here, even when they never were? We call them fictional brands, and theyre more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal