Newsjacking: The Urgent Genius Of Real-Time Advertising Matt Octavian was a young soldier

Octavian was a young soldier training abroad when he heard news of Julius Caesar's brutal assassination - and discovered that he was the dictator's sole political heir

how big (or small) they could be and much more

whether they are primary colours or neutral shades

illustrated by Paulis Waber Sheep in a Jeep by Nancy Shaw

Newsjacking: The Urgent Genius Of Real-Time Advertising Matt Octavian was a young soldierFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed