The Purpose Revolution: How Leaders Create Engagement And Competitive Advantage In An Age Of Social Good Mark Barnes Are people hard-wired for altruism

Are people hard-wired for altruism or selfishness

nature is still all around us: clouds and stars

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The Purpose Revolution: How Leaders Create Engagement And Competitive Advantage In An Age Of Social Good Mark Barnes Are people hard-wired for altruismCustomers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits they want them to do some social good, too. These "purpose driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real