Scoring Points: How Tesco Continues to Win Customer Loyalty Estado del Libro::Aceptable Rudy Ulloa y Claudio Uberti

Rudy Ulloa y Claudio Uberti

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Scoring Points: How Tesco Continues to Win Customer Loyalty Estado del Libro::Aceptable Rudy Ulloa y Claudio UbertiLibro Usado, Tapa Blanda. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a